This isn’t – and doesn’t – have a correlation with the current hike in prices of stuff courtesy of high fuel cost. No cause and effect here.

When Christmas arrives in Nigeria, it’s akin to Santa Claus’s ride to people’s homes to gift them and all except that in the case of Nigeria, it’s an evil-hike-the-prices-of-goods Santa Claus adding more digits to the cost of products.
“Na Christmas we dey do. Na why the price dey like this?”
“Na Christmas high the price?”
“Aunty, na Christmas we dey do. After Christmas, the price go come down.”
Annoyingly, it’s mostly church goers doing this. I don’t know why. You’re celebrating your God with cheating. S(he) must be very proud.
Hiking prices upandan so that perhaps they’ll get enough money to celebrate Christmas.
I don’t think this happens in other countries. For instance, in Dubai, there are credible discounts going on in sales, just because of Christmas and majority aren’t Christians. In America, ditto. China, ditto. UK, ditto.
I don’t understand us. Sensibly, if you’re going to encourage people to celebrate Christmas, shouldn’t you just slash your retail price or if your profit margin is too tight, keep price same way?
In business sense, I know the right answer to this. In Nigeria, most times, I don’t. Do you?
Written by Okwukwe

Writer + Entrepreneur + Designer + Creative Artist + Tech Lover + Firework Lover + Travel Freak + Retired Economist (’08-’12) = Okwukwe


  1. Nemelum December 16, 2015 at 10:54 am Reply

    I don’t understand o. Like they normally say “ana agba season” so prices of everything including a matchbox increases

    • Okwukwe December 17, 2015 at 10:49 am Reply

      Don’t mind the folks. Season of love turns to season of cheating. Smdh

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