Source: Jonrognerud.com

Source: Jonrognerud.com

Last night, Twitter Nigeria was in tears, I almost drowned in it. Because PSquare split.

Not after a year, two or three. Or even a decade but after 19 years. That’s almost 2 decades of doing business together.

Did I find that surprising? No.

Did I feel a bit sad for them? Yes, just a tiny bit.

You know my reason for being sad is obvious: twin partnership. Goes without saying, right? They’ve got the twin bond and the partnership bond.

But yet, in the obviousness of this, I wasn’t surprised because IT’S BUSINESS.

I don’t get surprised when partnerships go awry in businesses – multi-national, national and small scale companies. Perhaps before but not anymore. Not now. Not last year. Probably not last two years.

It happens across countries, continents and family ties. Ever heard of brothers fighting for land, money, shares, etc.? That’s my point.

I don't get surprised when partnerships go awry in businesses - multi-national, national and small… Click To Tweet

There might have been something personal that spurred the split IF they actually split. I like to use IF nowadays; it saves me from apologizing to my brain for believing a story that I circulated is actually fake or a stunt. I hate that shit!

The little I know about partnerships, even if there’s a signed agreement (and sometimes, there isn’t because you think you can trust and be loyal to each other), people could be fickle and change tomorrow.

They may stop contributing business ideas, putting in more efforts and dump it on one lady to carry through for everyone in the company and at the same time, expect that profits should be split equally.

Which doesn’t happen anywhere. Except the lady in question is being a martyr which is gross.

This is just one of the reasons businesses split and partners go on their ways or more reasons. Recall Facebook’s story, Twitter’s story, Apple’s, PayPal’s, Mo Hits, One Direction, Plantashun Boiz, etc.

Lots of examples.

When you go into business with a partner (even your father, mother or sibling), always remember to sign a contract and always have it at the back of your mind that something could happen tomorrow and there should be an amicable way for everyone or someone to walk away.

It’s not being pessimistic. It’s being realistic.

When you go into business with a partner (even your father, mother or sibling), always remember to… Click To Tweet
Written by Okwukwe
Writer + Entrepreneur + Designer + Creative Artist + Tech Lover + Firework Lover + Travel Freak + Retired Economist ('08-'12) = Okwukwe

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