Source: Starrfmonline.com

Source: Starrfmonline.com

N5,000. N10,000. N20,000.

Compensation Bonus Balance. That’s what MTN calls it.
 
I like gifts, I really do (especially free money like when Diamond Bank gifted me N10,000 for patronage – this wasn’t free sha) but when a gift comes unexpectedly, I ask myself questions. It’s natural for me to.
 
So, I asked myself, “Is this a marketing strategy or just an honest reward for patronage?”
 
I’ve not found an answer to that. Whichever way I spin the coin, it turns out positive.
 
If MTN is trying hard to redeem her image after the re-registration brouhaha or trying to save face from the NCC fine, I think she’s doing a good job at it and numbers be counted, she may sway about 40% of her customers.
 
Emphasis on may; emphasis on 40%.
 
Emphatically “…may…” because some customers are happy elsewhere. For the case in point, I’m happy with my data affair with Spectranet and Swift. So far, so romantic; if MTN adopts better data tariff, I’ll do a switch back.
 
Emphatically “…40%…” because I don’t have accurate data to do a percentage analysis with boring charts and all.
 
And if this is an honest festive season reward, then, MTN ought to be applauded and cheered – just for now, not for previous; if the reward is widely dispersed and not restrictive. There are just few companies in Nigeria that really reward her clients (even with the Black Friday upandan) who’ve stayed with her all year round.
 
Tonight, I don’t want to talk about those companies. They are everywhere you go [in Nigeria].
Written by Okwukwe

Writer + Entrepreneur + Designer + Creative Artist + Tech Lover + Firework Lover + Travel Freak + Retired Economist (’08-’12) = Okwukwe

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